Robin Hart

Senior Marketing Manager @Affinity Group, Sales & Marketing Agency

Charlotte, NC, US

Develops, communicates, and executes marketing and brand strategies across all industry channels.• Develops the annual marketing plan and budget.• Manages national content across all digital platforms.• Develops and manages the national content strategy calendar. • Designs all brand creatives. • Builds automated workflows and processes for business efficiencies. • Manages all of Affinity Group’s online presence including website, blog and publications, SEO, reputation management, directory listings, social media and digital ads. • Coordinates and directs commissioned freelancers and suppliers. • Leads the Affinity Group Marketing Team and provides technical and creative support to enable effective marketing strategies and campaigns. • Ensures brand compliance and consistency throughout the enterprise; updates corresponding brand standards. • Builds and manages Affinity Group’s intranet website. Serves as a communications channel, knowledge management tool, and collaboration platform.• Supports enhancement and client-specific developments of all corporate presentations. • Contributes to the on-boarding and retaining of national and key regional clients through creative and digital marketing support. • Contributes to the creation of, communication, and execution of the company’ s thought-leadership strategy. • Supports the development of long-range and annual operating plans at the corporate and division levels.• Contributes to the Annual Leadership Summit event planning with theme development, internal marketing, and all creatives.

University of North Carolina at Charlotte

Bachelor's degree