Robin Maas
Global Press, Influence & Events Assistant Maison Francis Kurkdjian @LVMH
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WORK HISTORY
Global Press, Influence & Events Assistant Maison Francis Kurkdjian @LVMH
Ville de Paris, FR
Press - Management of international press database- Coordination of press product send-outs- Drafting, translation and design of press releases- Management of Francis Kurkdjian’s media interviews- Compilation of weekly and monthly press review for HQ and markets- Support for institutional relations (LVMH, Comité Colbert, partners).Influence - Update of influencer database based on performance assessed on Lefty- Coordination of personalized seeding and gifting- Identification of profiles aligned with brand values on Instagram and TikTok using Lefty analytics- Collaboration with Lucien Pagès agency on event initiatives.Events - Planning and execution of press and influencer events- Contribution to storytelling, guest lists, seating plans and facesheets- Organization of Francis Kurkdjian’s 30-year career celebration (2-day press & influencer trip): opening night of the \'Perfume, Sculpture of the invisible\' exhibition at the Palais de Tokyo, visit of the Sèvres Manufacture, masterclass at the Shangri-La led by Francis Kurkdjian himself, and Dîner Rouge at Ducasse Baccarat- Management of event performance (+1K posts,+37M impressions,+5M reach,+2M€ EMV)- Hosting of VIPs at the Palais de Tokyo opening including Anne-Sophie Pic, Michèle Laroque, Camélia Jordana, Stephen Jones, Cyril Teste, Sati Spivakova, Iris Van Herpen- Hosting of top-influencers including @jarinpat,@ryryprevedel,@danielmillar_,@biblesumett,@samfnch,@kilokish.Analyses - Monitoring of press and influence KPIs on Lefty- Development of post-events reports, dashboards and competitive benchmarks- Formulation of strategic recommendations.
EDUCATION
Institut Français de la Mode
Mastère Spécialisé® Management de la Mode & du Luxe, Postgraduate Program (Bac+6), Commercialisation de la mode
EFAP - École des nouveaux métiers de la communication
MBA Spécialisé Luxury Communication & Strategies, Commercialisation de la mode
CPGE - Classes préparatoires aux grandes écoles
CPGE ECE Lycée Georges de la Tour Metz, Économie
Ministère de l'Éducation nationale
Baccalauréat ES Session 2016 Lycée Jean-Victor Poncelet Saint-Avold, Économie
ICN Business School
Programme Grande École & MSc in Luxury and Design Management, Commercialisation de la mode
ABOUT ROBIN MAAS
As Global Press, Influence & Events Assistant at Maison Francis Kurkdjian within the LVMH Group, I support international communication strategies and strengthen the Maison’s visibility across press, influence and events worldwide.Alongside my role, I am pursuing the Mastère Spécialisé® in Fashion & Luxury Management at the Institut Français de la Mode, building a comprehensive 360° expertise in luxury PR to shape the image and influence of prestigious Maisons.
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