Ryan Cooney
Senior Director of Consumer Engagement - Hennessy @LVMH
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WORK HISTORY
Senior Director of Consumer Engagement - Hennessy @LVMH
EDUCATION
Rutgers University–New Brunswick
Bachelors, Communication
ABOUT RYAN COONEY
Innovative and award-winning marketing executive with 18+ years driving growth and relevance for iconic global brands across luxury, spirits, watches and CPG, including LVMH and Coca-Cola. Proven track record in building culturally resonant brand campaigns, accelerating consumer engagement, and leading digital transformation. Expertise spans omnichannel brand strategy, paid media across brand and performance channels, as well as integrated brand partnerships with renowned collaborators including the NBA, WNBA, LeBron James, Canelo Álvarez, Nas and major music festivals. Skilled in full-funnel growth marketing that delivers measurable business impact. Recognized as a culture builder and leader who prioritizes connection, clarity, and accountability.Marketing Awards:• 2025 Webby Honoree: Best Launch - Advertising, Media & PR (Hennessy x Lebron James)• 2024 The Spirits Business: Top Spirits Brand on Social Media (Hennessy)• 2021 Content Marketing Awards: Best Overall Design in Digital (Belvedere.com)• 2020 Cynopsis Model D Awards: Best Podcast Series (Hennessy x Knuckleheads)• 2017 Mediapost Creative Media Award: Branded Entertainment Experiential (Veuve Clicquot x NYT)Core Competencies:• Team Leadership & Management• Holistic Brand & Consumer Engagement Strategy• Full Funnel Growth Marketing• Omnichannel Marketing – Paid Media, Social Media, CRM, Brand Websites, E-Commerce, Influencer & Brand Experiences• Paid Media & Performance Media Expertise - Video (TV/OTT/CTV), OOH, Radio, Patnerships Social & Search• Sports & Cultural Marketing • Brand Partnerships• Media & Digital Transformation• Retail Media• Media & Technology Based Innovation• Social Content Strategy, Community Management & Execution• AI Integration & Personalized Experiences
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