Robin Mills
Senior Marketing Success Manager @Madwire®
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WORK HISTORY
Senior Marketing Success Manager @Madwire®
Denver, CO, US
Manage a robust book of business, consistently generating over monthly revenue, showcasing 98% client retention on average.• Surpass monthly retention, cross-sell, & up-sell targets, achieving a track record of exceeding revenue goals & fostering client loyalty.• Drive the customer intent to renew by driving adoption of services and software usage to achieve the customer business outcomes through the use of a Customer Success Plan.• Maintain customer health and introduce new, valuable services as they become relevant on the customer journey.• Help lead a high-performing internal team, optimizing collaboration and efficiency to elevate overall effectiveness.• Develop and execute dynamic marketing strategies, spanning brand development, SEO/content marketing, paid advertising, email marketing, social media, and video/OTT advertising.• Leverage data-driven insights to refine marketing initiatives, emphasizing a results-oriented approach, doing more of what works and less of what doesn\'t and communicating the “why” effectively.• Apply strategic direction and adeptly manage objections, surpassing client expectations on a daily basis.• Uphold a commitment to ongoing self-learning, staying abreast of industry trends, and adapting strategies to adhere to evolving best practices.
EDUCATION
Colorado State University
Bachelor of Science - BS, Human Development and Family Studies, General
ABOUT ROBIN MILLS
With over 8 years of experience in sales and marketing, I am a passionate and driven professional who thrives on creating memorable and successful experiences for clients. I have a BS in Human Development and Family Studies from Colorado State University, and I am skilled in paid advertising, end to end lifecycle marketing, social media management, business development, and customer service. I enjoy working with dynamic and diverse teams that value innovation, quality, and communication. In my current role as a Senior Marketing Account Manager, I manage and execute entire marketing lifecycle strategies for small businesses that include SEO, paid advertising, social media, video creation, etc. across the United States and Canada. I effectively manage a robust book of business, consistently generating over monthly revenue, showcasing 96% client retention on average. I have been able to build and maintain client relationships while strategizing long term marketing plans that contribute to growth in sales and profitability. These strategies typically include SEO, brand marketing, paid advertising, email/text marketing, social media, video advertising, and more. I am an adaptable, self-learner that strives to keep up with current marketing standards and best practices and am adept at identifying challenges, developing solutions, and making informed decisions under pressure.
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