Katie Heroux
Marketing Executive @Madwire®
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WORK HISTORY
Marketing Executive @Madwire®
Fort Collins, CO, US
Katie manages a year in marketing budgets for over 60 small-to-medium sized businesses. From peony farmers to ecommerce CEOs, Katie helps business owners maximize the return on their investment and grow their businesses exponentially. The process begins with building trust, establishing a positive working relationship, helping clients set realistic expectations and jointly developing a strategic marketing plan. She executes this plan by coordinating a team of experts, including Website Designers & Developers, Content writers, Video Producers, Social Media Managers, Reputation Management Managers, CRM specialists, and Ad Specialists. Once she begins actively marketing, she consistently monitors and analyzes results in order to make data driven decisions for campaign optimization and to identify opportunities to expand both their business and Madwire\'s. A critical element of her job is to help her clients recognize high levels of potential for their businesses and persuade them to invest in ideas that may currently be outside of their comfort zone.
EDUCATION
University of Florida - Paris Research Center
Study Abroad in Paris, France
Oviedo High School
High School
University of Florida - Warrington College Of Business
Bachelors of Science in Business Administration
ABOUT KATIE HEROUX
Katie is a passionate and enthusiastic professional who prides herself on her ability to think strategically and innovatively, develop strong relationships, and motivate people to action. She has dedicated her time, energy, and resources to learning about the world and its citizens, serving local communities, and generating measurable outcomes.
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