Robert Finkelstein
Principal @Good Finking
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WORK HISTORY
Principal @Good Finking
Vancouver, BC, CA
Good Finking is a strategic marketing, experiential and engagement firm with a record of designing and executing impactful brand experiences. We help leading organizations to create compelling and authentic experiences that connect with their customers.Good Finking provides a range of marketing and engagement strategy and support services to clients, including:+ Strategic Planning & Creative Ideation: events, experiences, partnerships & sponsorship + Experience Design, Development and Implementation+ Product Sampling & Demos, Consumer Education, Event & Retail Activations, Influencers, Tradeshow & Tours+ Virtual & Hybrid Event Design: virtual immersion, product discovery, content creation+ Insights & Research: audience targeting, data acquisition, field research, brand sentimentRob has experience supporting clients in a range of industries, with specific expertise in- consumer packaged good- personal & home electronics- financial (personal and enterprise)-\'for good\', environmental & social issues- power & utilities- highly regulated (medical, alcohol, cannabis)- automotive & transportation- health care- telco / communications- fashion & apparel- travel & tourism
EDUCATION
Dawson College
SOCIAL SCIENCES
University of Victoria
Bachelor of Commerce (B.Com.)
SKILLS
ABOUT ROBERT FINKELSTEIN
Rob is an award-winning, innovative marketing leader with a knack for creating marketing campaigns that build brand loyalty. He is a proven leader with expertise building insight-driven marketing campaigns that address business goals and drive sales. Rob has over 15 years of experience working with Canada\'s most trusted, most innovative and most fearless National companies, including TELUS, RBC, Visa, P&G, Unilever, Fiat Chrysler, Best Buy, MolsonCoors as well as regional industry leaders throughout Western Canada such as BC Hydro, BC Dairy Association, Translink, Albert Gaming, Liquor and Cannabis, and BC Lottery Corporation. Rob has built successful marketing practices and regional offices for industry leaders in Montreal and Vancouver, directing all aspects of the business including people & planning, financial oversight, operations, business development, strategic planning and client services.
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