Natasha Roberts
Senior Brand Marketing Manager @EventMobi
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WORK HISTORY
Senior Brand Marketing Manager @EventMobi
As Brand Marketing Manager at EventMobi, I bridge the gap between brand visibility and demand generation — translating go-to-market strategy into programs that deliver measurable pipeline impact. I lead the end-to-end execution of third-party, sponsored, and owned events, from vendor coordination to post-event reporting, ensuring every initiative aligns with brand and revenue goals.I oversee EventMobi’s speaking engagement strategy, securing opportunities for executives and subject matter experts to build industry authority and expand market reach. I also manage The Mixer, our owned-media newsletter, growing an engaged audience by delivering value to event professionals year-round.My role extends to building co-marketing partnerships with agencies, platforms, and influencers to amplify reach and credibility. Across all programs, I’m accountable for clear measurement, reporting, and insight sharing — closing the loop on every initiative to ensure we know what launched, what landed, and what moved the needle.Core Impact Areas:Event marketing & brand activationsSpeaking engagement strategy & thought leadershipNewsletter growth & editorial strategyCo-marketing partnerships & influencer collaborationsCampaign measurement, reporting & insights
EDUCATION
Athabasca University
Masters of Distance Education, Education
University of Calgary
Bachlor of Arts, Communication and Culture
SKILLS
ABOUT NATASHA ROBERTS
Amplifying Brands Through Events, Media & Partnerships | Building Awareness that Converts
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