Roberto Dellariccia
Co-founder @Digital Brothers
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WORK HISTORY
Co-founder @Digital Brothers
Rome, IT
At Digital Brothers we specialize in driving business growth through cutting-edge Native Advertising strategies. With extensive experience in platforms like Taboola, Outbrain, and Mgid, we help brands amplify their visibility and generate high-quality leads and sales by leveraging the vast reach of the most reputable websites.My role involves crafting and optimizing tailored marketing campaigns that deliver measurable results aligned with our clients\' business objectives. By utilizing first-class native advertising tools and innovative approaches, I ensure every campaign maximizes ROI while connecting brands with engaged audiences.Key Achievements- Managed over €1 million in ad spend across leading Native Advertising platforms- Delivered consistent, high-quality leads for a diverse range of industries- Built long-term partnerships with major platforms and clients through expertise, reliability, and results-driven strategies.At Digital Brothers, we are passionate about helping businesses scale by unlocking the full potential of Native Advertising. Let’s connect and explore how we can grow your brand together!
EDUCATION
University of Rome Tor Vergata
Post Graduate Master Program, Communication and Navigation Satellite Systems
Sapienza Università di Roma
Master of Science, Telecommunications Engineering
Marketers
Funnel Secrets, Marketing
Sapienza Università di Roma
Professional Engineer Practice Licence, Information Engineering (TLC, Electronics, Informatics)
University of Rome Tor Vergata
Post Graduate Master Program, Business Engineering
Sapienza Università di Roma
Bachelor's Degree, Telecommunications Engineering
Growth Tribe
Growth Hacking and AI for Marketing
InnovAction Lab
Entrepreneurship/Entrepreneurial Studies
ABOUT ROBERTO DELLARICCIA
Skilled in navigating the complex landscape of native advertising, I stand out as a digital marketing strategist with a strong track record in leveraging the capabilities of leading content discovery platforms such as Taboola, Outbrain, and Mgid.My expertise is centered on designing and refining campaigns that engage audiences, driving conversions, and maximizing ROI.Taboola & Outbrain Expertise:My journey into native advertising was sparked by an appreciation for content that captivates without the intrusion of traditional advertising. I have honed my skills in these platforms, recognized for transforming our engagement with ads. Through sophisticated targeting, creative optimization, and rigorous analytics, I ensure that content precisely reaches its intended audience.Innovative Approach with Mgid:Expanding my toolkit to include Mgid\'s AI-driven recommendations has enabled me to deliver even more personalized and impactful advertising solutions. My proficiency with Mgid enhances my extensive experience with Taboola and Outbrain, offering a holistic native advertising strategy.Commitment to User Experience:Beyond mere clicks and metrics, I prioritize the user\'s journey. Every campaign represents an opportunity to enrich the audience\'s experience, making the advertisement feel less like an interruption and more like a seamless content progression.Thought Leadership & Collaboration:Keeping abreast of the latest trends and platform innovations, I share my insights to empower others in the native advertising domain. I am keen to connect with brands and professionals passionate about crafting compelling, content-driven narratives.Let\'s connect to explore how we can leverage Taboola, Outbrain, and Mgid to elevate your brand\'s digital presence and authentically engage with your audience.
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