Robby Clarke

WORK HISTORY

EDUCATION

ABOUT ROBBY CLARKE

I\'m a senior E-commerce and SEO manager with over 15 years of experience in crafting and executing data-driven, customer-centric SEO strategies that have consistently delivered impressive results. My expertise spans digital, social, and E-commerce channels, where I\'ve dedicated my career to boosting organic search traffic, elevating search rankings, and driving conversions—all with a laser focus on maximizing ROI and profitability.In my journey through the dynamic landscape of E-commerce and SEO, I\'ve cultivated a comprehensive skill set that covers every facet of these domains. From demand generation strategies to fine-tuned web analytics, I\'ve navigated the intricate world of CMS management and orchestrated multifaceted digital, social, and email marketing campaigns that leave a lasting impact.In my toolbox, you\'ll find a rich array of tools and technologies that I\'ve mastered over the years. I\'m fluent in the language of Google Analytics, Google Search Console, and WordPress, which are pivotal in unraveling the intricacies of online performance. Additionally, I\'ve harnessed the power of SEMrush, Screaming Frog, Respona, and SiteImprove to supercharge my SEO and E-commerce efforts.My career has been marked by a series of milestones and accomplishments, including boosting Domain Authority scores, spearheading website turnarounds, and driving substantial revenue growth. I\'ve honed my skills in both agency and in-house settings, gaining diverse experiences that have enriched my expertise.Career Highlights:• Increased the total quantity of SEO clients by 50% within 10 months at Brandastic while boosting the Domain Authority score of an SEO client by 13+ points in 8 months and by 8+ points in 1 month for another client. • Partnered with the marketing team and web developers at Cisco Umbrella to optimize UTM link accuracy, resulting in improved reporting and a 70% QoQ increase in leads driven by blog content.• Spearheaded a website turnaround at HireRight by collaborating with the web developer and the marketing team to enhance front-end UX and back-end functionality, resulting in $40M+ in revenue in 2 years.• Led all aspects of 2 Amazon Seller accounts at DRM Resources, including product management, sales tracking, and FBA inventory management via Amazon Seller Central and Amazon Vendor Central.• Won the 100% Sales Achievement Award in 2013 for outstanding performance at Experian Consumer Services, in addition to successfully eliminating the (inherited) Google Manual Penalty for FreeCreditReport.com.