Robert Cook

Director Marketing Campaigns & Communications @Videndum Production Solutions

GB

As Director of Global Marketing Campaigns & Communications at Videndum plc, I lead integrated marketing strategy across a portfolio of 15 world-class brands in the film, television, and content creation industries - including Anton/Bauer, Autocue, Autoscript, Gitzo, Joby, Litepanels, Lowepro, Manfrotto, OConnor, Sachtler, and Vinten. My remit spans EMEA, APAC, and the Americas, where I drive content-led campaigns that elevate brand awareness, fuel demand, and deliver commercial growth. I lead cross-functional teams in UK, Italy and USA across product, brand, and channel marketing to deliver cohesive global messaging, strategic product launches, and consistent market presence.I shape and execute go-to-market strategies that strengthen our position in both mature and growth markets. With a focus on measurable outcomes, I align marketing efforts with commercial objectives and ESG commitments, embedding sustainability into our operations and messaging.Key responsibilities and achievements:• Leading global brand and campaign strategy to grow awareness, drive engagement, and accelerate market share.• Launching innovative products with clear market positioning, driving uptake across diverse customer segments.• Delivering data-led demand generation across digital and traditional channels to optimize performance and ROI.• Managing global marketing teams to drive creativity, accountability, and high-impact execution.• Aligning marketing activities with corporate sustainability goals to reduce carbon impact and support long-term brand equity.Videndum plc is a FTSE-listed global leader in premium solutions for broadcast, cinema, and digital content creation. My role supports the commercial impact of our brands in a rapidly evolving media and technology landscape.

Anglia Ruskin University

BA (Hons), Marketing

London School of Design and Marketing

Extended Advanced Professional Diploma, Business & Marketing Management

Product Marketing Alliance

Product Marketing Certified Core

University of Northampton

MBA, Business, Management and Marketing.