Robert Castaneda
Regional Marketing Manager, Baskin-robbins, East United States @Baskin-Robbins
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WORK HISTORY
Regional Marketing Manager, Baskin-robbins, East United States @Baskin-Robbins
Responsible for development of marketing strategies, sales building programs, and brand alignment within the East, United States. Key objectives include: research and analysis of market conditions and their potential marketing value to protect and develop new market share for Baskin-Robbins. Planning, management, and administration of budget to combine local and national objectives into market specific plans to increase brand awareness and drive revenue streams. Operational alignment and development of local market reinforcement programs. Partnership with local market leaders to gather input and gain alignment on national and local programs. Development of media plans and media buys with local and national advertising agencies. Partner with Public Relations and promotional agencies to develop and implement PR action plans. Baskin-Robbins is the world\'s largest chain of ice cream specialty shops, providing guests with a wide array of ice cream flavors and delicious treats at more than 7,800 retail shops in more than 50 countries around the world. Its franchised ice cream shops serve as places where people can connect and create special memories while they explore a wide array of flavors, including a new Flavor of the Month every month.
EDUCATION
Sam Houston State University
Computer Science
SKILLS
ABOUT ROBERT CASTANEDA
From the moment I discovered my passion for marketing, I’ve been driven by the power of…
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