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Roberta Balbino

Content Strategy Manager @Euphoria Creative

São Paulo, BR
EMAILS
[email protected]
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Aug 2024 — Present

Content Strategy Manager @Euphoria Creative

Communication planning- Content strategy- Creative strategy- Influencer strategy- Advertising campaign planning- Team management (Content Strategy Analysts and Community Managers)- 1:1 meetings with direct reports- Development of content team processes- Budget analysis- Event coverage- Managing relationships with partners, media outlets, and agencies- Cross-functional coordination and integration- Strategic leadership of Always-on accountsClients: Amazon Music BR, Twitch, CrunchyRoll, JC Decaux, Jovi, Ivete Sangalo, Hellmann\'s.

EDUCATION

2019 — 2019

Youpix

Workshop, Creators as Brands

2008 — 2012

Pontifícia Universidade Católica do Rio de Janeiro

Bachelor's degree, Marketing, Communications, Publicity.

2015 — 2021

Estácio

Bachelor of Laws - LLB, Direito

2018 — 2018

Lapa Comunicação

Short Course, Social Media Metrics

2019 — 2019

ESPM Escola Superior de Propaganda e Marketing

Short Course, Digital Strategy - Communication in Social Media

N/A

Youpix

Workshop, Brands as Creators

N/A

Instituto de Tecnologia e Sociedade (ITS Rio)

Copyright: from theory to practice, Direito da Propriedade Intelectual

N/A

Instituto de Tecnologia e Sociedade (ITS Rio)

Gender, race and climate change: an intersectional approach

N/A

UERJ

Pós-graduação Lato Sensu - Especialização, Direito Digital

N/A

Instituto de Tecnologia e Sociedade (ITS Rio)

ESG and Technology: fundamentals and perspectives

2019 — 2020

FGV - Fundação Getulio Vargas

Short Course, Social Media: Planning, Implementation and Monitoring

N/A

Instituto de Tecnologia e Sociedade (ITS Rio)

International Relations and Technology: legal aspects, Direito Internacional

SKILLS

MarketingDigital MarketingMarketing DigitalMarket ResearchSocial MediaAdvertisingPortugueseMarketing StrategyOnline AdvertisingInteraction DesignStrategic PlanningMídias SociaisMarketing ManagementMarketing CommunicationsSpanishPublicidade OnlinePublicidadeEstratégia De ConteúdoGestão De ConteúdoMarketing De ConteúdoCriação De Conteúdo OnlineRedação Para SEOGestão De MarketingSEOEstratégias De MarketingPesquisas De MercadoPlanejamento EstratégicoSEO (Otimização De Motores De Busca)Comunicações De Marketing

ABOUT ROBERTA BALBINO

I\'m a creative strategist with solid experience in communication planning, content…

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