Roberta Ferri
Group Account Director @IPG Mediabrands
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WORK HISTORY
Group Account Director @IPG Mediabrands
EDUCATION
Università Cattolica del Sacro Cuore
104/110, Lingue letterature Straniere
Istituto superiore del marketing
Master marketing e Comunicazione
SKILLS
ABOUT ROBERTA FERRI
Experienced advertising media professional with excellent knowledge of the digital media ecosystem.My forte is supporting agencies in defining new processes on buying planning and reporting so that planners and account can spend more time on clients\' needs and strategic thinking. Focus on: digital marketing, buying pitches and automation.In my current role I\'m also in charge of creating educational programs such as media trainings and certifications to shape skilled professionals.Being the client key contact for 15+ years on digital media allowed me to master my client management and problem-solving skills.Over my years in Initiative, my biggest contribution has been to help the agency combining the digital start- up phase with structuring services and processes to sustain the growth. To seek and maintain full-time position that offers professional challenges utilizing interpersonal skills, excellent time management and problem-solving skills.
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