David Grady

Sr Negotiator Local Partnerships @IPG Mediabrands

West Hollywood, CA, US
MOBILE NUMBERS
+13•••••••26

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WORK HISTORY

Nov 2011 — Present

Sr Negotiator Local Partnerships @IPG Mediabrands

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Los Angeles, CA, US

Negotiate, execute and steward local TV, OTT, Radio, Digital campaigns. Evaluate sponsorships, develop promotions and implement feature segments. Instrumental in station partnership deals. Masterful in NSM/Rep relationships. Accomplished in multiple buying platforms (MBox, Hudson, DDS). Current TV Markets: Phoenix, Fresno, Santa Barbara, Monterey. Current Radio Markets: Dallas, Riverside-SB. Category expertise: QSR, Auto, Retail, Entertainment. Initiative Client experience: Academy of Sports & Outdoor, Albertson’s, Amazon Prime, Amazon Studios,Arby’s,Cable One, Carl’s JR, El Pollo Loco, GEICO Gilead, Grand Canyon University, Hardee’s, Hello Fresh,Hyundai, I-Hop,Kia, Lionsgate,SeaWorld, Safeway, T-Mobile

EDUCATION

1978 — 1982

Ball State University

BS, Communications/Art History

SKILLS

BroadcastLeadershipMarketing CommunicationsNegotiationAdvertisingCustomer Relationship Management (Crm)Google AdwordsAdvertising SalesIntegrated MarketingNew MediaOnline MarketingMarketing StrategyBroadcastingCrmCreative DirectionSponsorshipAccount ManagementInteractive MarketingLead GenerationDirect ResponseInteractive AdvertisingMedia PlanningRadio AdvertisingDirect MarketingMobile AdvertisingBrand DevelopmentNew Business DevelopmentAd NetworksDigital MediaEntertainmentSocial Media MarketingSemRadioTelevisionSalesOnline AdvertisingManagementOutdoor AdvertisingMedia BuyingPpc

ABOUT DAVID GRADY

Seasoned Media Buying professional with a deep reservoir of talent and experience. Expert…

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