Robert Singleton
Sponsorship Manager @Aviva
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WORK HISTORY
Sponsorship Manager @Aviva
Harrogate, GB
As Sponsorship Manager, I am helping to develop a new sponsorship strategy and activation plan which will be integral in shaping how Aviva supports it customers, partners and communities. I am focused on driving the strategic direction and being responsible for the delivery regarding which sponsorships are right for Aviva, how to activate them in new and engaging ways and how to measure them for effectiveness. I am focused on raising the profile of our sponsorship internally by getting Aviva employees and business stakeholders excited, as well as educating them on the role it plays within the brand strategy and their functions.Duties & Responsibilities:• Helping to evaluate the right sponsorship opportunities for Aviva• Ensuring that all sponsorship activities are engaging for customers and colleagues while being optimised to key business objectives within the sponsorship strategy• Ensuring key stakeholders have visibility of the sponsorship activation plan and that sponsorship activities are integrated in the various marketing plans• Developing clear objectives for the sponsorship and ensuring robust measurement criteria. Making sure that activations are completed on time and within budget.• Tracking competitors and best in class sponsorship strategy and activation (within and outside of the industry)
EDUCATION
Trent College
A Levels, Business studies, Geography, History
University of Birmingham
BSc, Geography BSc
Trent College
GCSE's and A-Levels
SKILLS
ABOUT ROBERT SINGLETON
Experienced, self-motivated, respected & commercially driven, marketing professional with over 13 years experience in brand communications & activation planning for brands big & small. Specialising in commercial sponsorship, partnerships, marketing, activation, communications, events, content & social media. I am an experienced dedicated team player with strong communication & interpersonal skills, as well as a passion for best practice marketing, sponsorship activation & digital integration. Extensive team management experience, alongside an ability to develop & inspire colleagues.My core skills include account & agency management, financial management & agency collective management. Extensive experience as part of Executive Senior Management teams.My key skill is developing & building relationships with senior clients, understanding their key business objectives and developing strategic activations to leverage against both their marketing/business objectives and KPIs. I am passionate about the clients I work on, and provide innovative & creative activations to ensure their brands stand out in the market. Through my vast experience across many years activating partnerships & marketing activity in numerous industries/sectors, has allowed me to have an insider approach to identifying opportunities, generating leads, producing sponsorship/marketing presentations & campaign/activation plans. This has required me to have excellent organisational skills with the ability to multi-task, with a keen eye for detail, strong communication skills (written and oral) whilst being self-motivated & a good team player. I am able to implement & deliver project management across a wide team of personnel, ensuring effective processes are in place to meet requirements.Key Skills & Competencies • Strong marketing competencies• Commercially driven• Lead and manage accounts• Optimise brand investment• Devise and embed strategic delivery• Activation planning• Manage agency collectives• Commercial sponsorship specialism• Deliver focused events• Develop strong campaigns• Enhance business productivity• Build and nurture robust stakeholder relationships• Negotiate contracts• Manage finances / budgets• Create content across diverse social media platforms• Extensive team management• Working in a fast paced environment• Exemplary communication skills• Sponsorship Activation specialist• Plan, organise and prioritise tasks• Strong creative management• Influential team player• Work independently• Strong experiential specialism• Highly strategic
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