Robert Lewis

Marketing Manager @Aquaplanet Ltd

Bath, GB

In my role as Marketing Manager at Special Source, I lead digital marketing for the Aquaplanet brand. I develop and execute strategies that drive revenue growth and enhance brand presence. I manage a team of four and work closely with SEO and PPC agencies to optimise campaigns. I handle PPC spending, focusing on Meta (Facebook) and Google, and lead international marketing, email strategy, UGC campaigns, social media, and affiliate marketing. I engage in crafting copy and creative ideas, ensuring cohesive brand messaging and conversion optimisation.Leadership & Team Management: Lead and mentor a team of 4 (web content editor, marketing executive, 2 designers). Collaborate with SEO and PPC agencies to meet objectives.Digital Advertising: Managed Meta (Facebook) ads with a £500k+ budget, generating £4M in revenue.Optimised strategies to maximize ROI.E-commerce Transition: Led the move from WordPress to Shopify, including a full brand rehaul.Improved user experience and sales performance.International Marketing: Directed campaigns for expansion into Europe and Australia. Tailored strategies for regional needs.Email Marketing: Created and automated email campaigns, improving customer retention and repeat purchases.Social Media & Affiliates: Developed social media strategies, set up affiliate programs, and managed Amazon Marketplace.Conversion Optimisation: Used A/B testing and CRO techniques to boost website conversions and engagement.Collaboration: Worked closely with teams and partners to align on goals and execute marketing plans effectively.

University of the West of England

Master's Degree

University of the West of England

Bachelor's Degree