Robert Aston
Snacking Cornetto & Heartbrand Lead Cmi @Unilever
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WORK HISTORY
Snacking Cornetto & Heartbrand Lead Cmi @Unilever
Leading the Consumer & Market Insights agenda across snacking, Cornetto, and Heartbrand, driving data-informed strategies at global and regional levels.• Performance & Strategy: Delivering actionable performance diagnostics and foresight to shape category and brand growth plans.• Innovation: Partner cross-functionally to guide innovation strategy and pipeline development, ensuring consumer desirability, market fit, incrementality and clear value propositions.• Communication: Bring the consumer voice into global communication strategy and campaign development, from concept testing to creative performance analysis.• Champion the use of agile, realistic research approaches (e.g, AI-enhanced insights, in-context testing) to ensure relevance and impact in a fragmented media landscape.• Support capability building for local teams, enabling stronger decision-making and autonomy across key markets.• Act as a strategic sparring partner to brand, R&D, and media leads, connecting insight to action in fast-paced, high-stakes environments.
EDUCATION
University of Warwick
Biological Sciences with Cell Biology
ABOUT ROBERT ASTON
Senior consumer marketing research manager with entrepreneurial spirit
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