Robert Clarke
Performance Marketing Manager @Symend
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WORK HISTORY
Performance Marketing Manager @Symend
AI-Powered Performance Marketing & Web Optimization Utilize state-of-the-art AI and automation tools to develop, execute, and optimize multi-channel performance marketing campaigns Implement machine learning algorithms for predictive analytics and personalized marketing strategies Develop, execute, and optimize multi-channel performance marketing campaigns (Google Ads, LinkedIn, social media, email) Leverage cutting-edge AI and automation tools to enhance campaign performance Analyze campaign metrics to drive rapid iterations and improvements Implement SEO best practices and paid advertising strategies to boost traffic and user experience Content & Lead Generation Develop high-velocity, compelling thought leadership content addressing industry challenges Create product marketing assets supporting sales (battlecards, competitor intel, case studies, blogs, newsletters, landing pages) Design targeted email campaigns with impactful messaging and visuals Implement lead nurturing workflows and optimize funnel performance using advanced marketing tools Execute guerrilla content marketing tactics to establish thought leadership Funnel Optimization and Lead Generation Analyze and optimize the entire marketing and sales funnel using data-driven strategies Implement creative lead generation tactics to fuel the enterprise sales pipeline Collaborate closely with sales to align lead generation efforts with revenue targets Analytics & Reporting Develop dashboards for regular reporting on performance metrics Implement A/B testing frameworks for ads, landing pages, and email campaigns Utilize AI-powered tools for predictive modeling and decision-making Optimize the marketing tech stack for efficiency and scalability Event Management and Execution Spearhead the planning, execution, and management of a robust calendar of virtual and in-person events, including webinars, industry conferences, tradeshows, and sponsored workshops
EDUCATION
University of Waterloo
Masters of Arts
Wilfrid Laurier University
Hon. B.A.
SKILLS
ABOUT ROBERT CLARKE
Growth Marketer who’s generated 70K+ leads for businesses, managed 8-figure ad budgets…
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