Robbie McCaw
Marketer @Red Bull
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WORK HISTORY
Marketer @Red Bull
Dunedin, NZ
As the University Lead in Dunedin, I act as the primary liaison between Red Bull and the student community, ensuring the brand maintains a strong and relevant presence across campus and key local events. I proactively engage with university clubs, event organisers, and local businesses to identify partnership opportunities and deliver high-impact brand activations.In this role, I manage end-to-end event coordination — from identifying strategic opportunities and securing partnerships, to logistics, on-the-ground execution, and post-event relationship management. I ensure Red Bull is consistently aligned with the most culturally relevant and high-energy events in Dunedin.This role continues to strengthen my ability to operate independently, build meaningful partnerships, and execute campaigns that deliver both brand visibility and real community impact.
EDUCATION
Otago Boys' High School
NCEA level 1,2,3, High School/Secondary Diplomas and Certificates
University of Otago
Bachelor of Commerce - BCom, Marketing
ABOUT ROBBIE MCCAW
I am a purpose-driven leader passionate about using innovation, collaboration, and community to create meaningful impact. My work spans humanitarian initiatives and community-focused projects, where I thrive on bringing people together to solve complex challenges.Currently, I am leading a global initiative through Eco-Shepherd to deliver laptops to vulnerable students in Ukraine. This role has given me experience in strategic leadership, stakeholder engagement, international coordination, fundraising, and media outreach while teaching me how to navigate large-scale projects with resilience and adaptability.Alongside this, I founded Cool2Care, a not-for-profit events organisation dedicated to supporting charities and foundations through curated experiences that raise awareness and funding. This has allowed me to build skills in event management, community engagement, and impact-driven leadership, while giving back to the local community.I am motivated, adaptable, and committed to building strong relationships that drive positive change. With experience working across both global and local projects, I am continuously developing as a leader who can connect vision with execution, and passion with results.
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