Jennifer Tetrick Jeffrey

WORK HISTORY

EDUCATION

SKILLS

ABOUT JENNIFER TETRICK JEFFREY

I’m a strategic Brand and Communications Leader and former pro athlete with a proven track record of driving exponential growth, brand visibility and audience engagement for global and national brands. With expertise spanning social media strategy, influencer marketing, PR, marketing and events, I thrive at the intersection of creativity and data-driven decision-making.Throughout my career, I’ve crafted and executed innovative campaigns that deliver measurable results. I spearheaded Decathlon’s U.S. market entry (a well-known global billion-dollar brand), achieving 100% YOY growth, a 10x sustained increase in online traffic and audience growth from to over 9,900% increase.I excel at building strong relationships with influencers, media outlets, and digital creators across Facebook, Instagram and TikTok, securing earned media opportunities that enhance brand equity and amplify storytelling. My leadership philosophy prioritizes fostering high-performing teams, mentoring individuals to reach their potential and navigating the fast-evolving media landscape to maintain a competitive edge.I’m an athlete at heart: in a previous life, I was a professional triathlete and cyclist, while managing my communications and marketing consulting business. My clients included solar energy company SolarReserve, global sports and entertainment presenter, AEG Worldwide, and I quickly expanded into the tech space, with a number of early-stage startups backed by 500 Global.When I’m not working with Red Bull, you can find me at the dog park, on trail runs or on the tennis court - or really any excuse to be outdoors.