Rob Simpson
Head of Communications (Decarbonisation) @Tata Steel UK
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WORK HISTORY
Head of Communications (Decarbonisation) @Tata Steel UK
Led strategic communications for the UK’s flagship industrial decarbonisation project, transforming the country’s largest CO₂ emitter under intense political, union, community and media scrutiny.Key challenges and achievements:• Secured £500m in UK Government funding to decarbonise the country’s largest steelworks by building a compelling case across media, political and digital channels – despite significant job losses.• Protected the company’s reputation in the face of significant union opposition, including a planned strike on the eve of a national election, by securing cross-party political support through transparent, effective communication.• Enhanced digital and stakeholder engagement by deploying fact-based messaging in short-form video and targeted social content to counter misrepresentations and reinforce transparency.• Managed CEO and executive media engagement with The Sunday Times, BBC and others to maintain control of the narrative during times of intense public and political scrutiny.• Shaped internal communications for the company’s transformation by engaging employees through various online and offline channels, as well as executive communications.• Navigated the complexities of corporate culture and decision-making within a publicly listed business with Indian ownership and European operations.
EDUCATION
University of Lille 1 Sciences and Technology
Erasmus Programme
Institute of Leadership & Management
Coaching and Mentoring
Investor Relations Society
Financial markets and investor relations
Post-graduate journalist training
NCTJ Newspaper Journalism
National Council for the Training of Journalists (NCTJ)
Professional qualification
Birmingham City University
BA (Hons) English
Center for Creative Leadership
Transition to Senior Leadership Programme
SKILLS
ABOUT ROB SIMPSON
Senior communications and public affairs leader with 20 years’ experience in global…
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