Rob Powell
Co-owner & Director @Spike
Signup · Get unlimited contacts
WORK HISTORY
Co-owner & Director @Spike
Leeds, GB
With a wide range of commercial experience across a number of sectors, we have developed a strong expertise in all things related to online marketing. We have excellent sector knowledge in health, nutrition and ecommerce as well as fantastic experience in local search, working with some of the UK’s largest companies in hospitality, travel and retail.With ROI always the key focus in any recommendations we specialise in the following areas- SEO- PPC- Paid Social Media Marketing- Digital PR / Content Marketing- Conversion Rate Optimisation- Digital StrategyOur motivation comes from doing an exceptional job for our clients and delivering results that exceed expectations.
EDUCATION
Sheffield Hallam University
Business Management
SKILLS
ABOUT ROB POWELL
Most senior marketing leaders are accountable for revenue but do not control the levers that determine it. You are expected to provide certainty in markets that do not allow it.I work with automotive and e-commerce leaders who want marketing tied to profit, operations and sustainable capacity, not just dashboards.I do not:• Sell guaranteed uplifts• Scale spend because ROAS looks good• Accept work that depends on ongoing overload• Invent forecasts to win a pitchThe result is fewer wasted cycles, clearer decisions, and marketing that holds up commercially.If the commercial logic does not hold, I say so, even when that costs me revenue.I have turned down significant retainers because the activity would not move profit. I have advised clients to take work in house when it was the better financial decision. That is why relationships tend to last years rather than months.This is for leaders who own outcomes, not just metrics. People that are willing to hear no before they spend more.I do not pitch in first meetings. If you want to discuss a commercial problem without being sold to, get in touch.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.