Rob McEvoy

VP of Retail Strategy & Client Engagement @The Central Group

Toronto, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jul 2024 — Present

VP of Retail Strategy & Client Engagement @The Central Group

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EDUCATION

N/A

University of Guelph

Bachelor of Commerce - BCom

SKILLS

Competitive AnalysisConsumer ProductsFmcgNielsenQuantitative ResearchCustomer InsightCross-Functional Team LeadershipMarketing StrategyAccount ManagementSales ManagementAnalytical SkillsLeadershipQualitative ResearchMarketingAnalyticsForecastingSalesManagementStrategyProject ManagementCategory ManagementMarket ResearchCategory InsightsCategorizationShopper InsightsFast-Moving Consumer Goods (Fmcg)Strategic PlanningShopper Marketing

ABOUT ROB MCEVOY

Every brand has stories to tell—stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. I am the conduit between Brand, Consumer and the Shopper.I help clients find the mediums that best fit their unique identity within the retail environment, I then produce high-quality data and insight driven plans to meet their objectives.Currently, I lead the Marketing department at a dynamic one stop shop in-store agency and POS production house, where we collaborate with some of the most recognizable and dynamic brands in the Consumer Products Marketplace.With over 10 yrs experience in the Retail and CPG Brand worlds, my specialties include shopper insights, consumer behaviour, brand awareness, and omni-channel trends.

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Rob McEvoy — VP of Retail Strategy & Client Engagement at The Central Group in Toronto, CA | Unifers