Rob McEvoy
VP of Retail Strategy & Client Engagement @The Central Group
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WORK HISTORY
VP of Retail Strategy & Client Engagement @The Central Group
EDUCATION
University of Guelph
Bachelor of Commerce - BCom
SKILLS
ABOUT ROB MCEVOY
Every brand has stories to tell—stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. I am the conduit between Brand, Consumer and the Shopper.I help clients find the mediums that best fit their unique identity within the retail environment, I then produce high-quality data and insight driven plans to meet their objectives.Currently, I lead the Marketing department at a dynamic one stop shop in-store agency and POS production house, where we collaborate with some of the most recognizable and dynamic brands in the Consumer Products Marketplace.With over 10 yrs experience in the Retail and CPG Brand worlds, my specialties include shopper insights, consumer behaviour, brand awareness, and omni-channel trends.
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