Riya Tyagi

Digital Marketing Manager @Argil

Paris, FR
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Mar 2025 — Present

Digital Marketing Manager @Argil

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Paris, FR

At Argil, we help create engaging and viral videos using AI within 2 minutes. My achievements so far: 1. Launched Argil.ai’s social channels, generating 500K+ video views and 6K+ organic followers across Instagram & Tiktok in 45 days using AI-driven workflows. Launched the company’s first founder-led social strategy on Twitter & LinkedIn, driving thought leadership and generating 120+ qualified leads in 6 weeks.5. Built an AI-powered content engine (GPT-4) to auto-generate 5+ scripts/day, reducing scripting time 60% and tripling multi-platform engagement rates. Increased trial-to-subscription rate from 4% to 16% in one month by improving landing pages content and onboarding flow.7. Created use-case driven landing pages featuring customer videos and integrated them into outbound sales workflows, increasing over sessions daily.

EDUCATION

2012 — 2014

Mussoorie International School

Class VIII-X

2016 — 2019

SYMBIOSIS INTERNATIONAL UNIVERSITY

Bachelor of Business Administration, Marketing

2003 — 2012

Apeejay School Noida

Nursery- VII

2019 — 2021

IÉSEG School of Management

Masters in Management, Marketing

2014 — 2016

Delhi Public School - R. K. Puram

XI-XII, Business/Commerce/Mathematics

ABOUT RIYA TYAGI

As a Digital Marketing Manager at Argil, I lead digital strategy and brand growth for a Paris-based startup helping businesses and creators create readymade videos using AI. I drive lead acquisition, content marketing, and social media strategy to build visibility and scale growth in the competitive SaaS and B2C space. Previously at Jellysmack, I worked closely with digital creators to unlock new revenue streams through data-driven content repurposing and social media monetization. My background uniquely blends creator economy expertise with a strong foundation in B2B marketing, project management, and growth strategy. With a Master’s in Management (Marketing) from IÉSEG School of Management, I bring academic rigor and hands-on experience across the technology, luxury automotive, and beauty sectors. I am passionate about the intersection of innovation, content, and community building, and I thrive on helping brands scale their digital presence in a rapidly evolving landscape. Outside of work, I channel my creativity into producing fashion and beauty content on Instagram and YouTube, keeping me attuned to emerging trends and audience behavior. Always exploring new ideas, collaborations, and learnings to push the boundaries of digital marketing.

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Riya Tyagi — Digital Marketing Manager at Argil in Paris, FR | Unifers