Riya Sengupta

WORK HISTORY

EDUCATION

ABOUT RIYA SENGUPTA

I’m a Marketing and Brand Strategist with over 5+ years of professional experience, having started my journey in January 2021, working across creative and people-driven industries.I lead brand and marketing initiatives with a strong focus on clarity, consistency, and long-term impact. My work sits at the intersection of brand strategy, content, and community, where the goal is not just visibility but trust.I’m known for building structure where things feel scattered, asking the right questions before jumping into execution, and turning insights into communication that actually lands. I work comfortably across strategy and execution, from shaping brand narratives and campaigns to aligning teams around a shared direction.Currently, I work with Hana POS, a platform built specifically for florists. I work closely with internal teams and the florist community to shape a florist-first brand strategy. By understanding seasonal pressure, customer expectations, pricing realities, workflows, and the emotional side of running a flower business, I help translate real challenges into clear messaging, educational content, and community-led marketing.I believe strong marketing leadership comes from listening, simplifying, and guiding. Good marketing should feel supportive, not overwhelming. Brands grow best when strategy, empathy, and clarity work together.If you’re a florist, creative business owner, or someone building products for creative communities, I’m always open to connecting and exchanging ideas.