Ritisha Singh

Performance Marketing Specialist @I Cap Financial Services

Bengaluru, IN

I own end-to-end paid campaigns across Meta Ads (Facebook & Instagram), Google Ads, and LinkedIn Ads—from planning budgets and building audience strategies to launching campaigns and optimizing for CPA/ROAS.I lead organic growth on Facebook, Instagram, Twitter, and LinkedIn, creating and scheduling content that builds trust, drives visibility, and boosts engagement in the finance sector.I create and execute a cohesive content strategy, researching and writing blogs, social media posts, and finance-focused thought leadership aligned with marketing goals.I manage email marketing workflows, crafting campaigns to nurture leads, re-engage existing clients, and guide prospects through the funnel.I track and analyze performance using Google Analytics and platform dashboards, delivering regular reports and optimization insights.I collaborate with design, compliance, and sales teams to ensure campaigns are visually aligned, message-consistent, and fully compliant with financial regulations.Tools & Skills: Meta Ads | Google Ads | LinkedIn Ads | Social Media Marketing | Email Marketing | Content Strategy | Copywriting | Google Analytics | A/B Testing

REVA University

Bachelor of Business Administration - BBA