Rita Bancroft

Marketing Strategy & Communications Director and Consultant @Bancmarketing

Wolverhampton, GB

The role of marketing is to boost sales and profitability - today, businesses need integrated thinking, inspiring consumers, customers and employees alike. Bancmarketing is an integrated strategic marketing and communications agency. I start by identifying the difference you want to see. Brands must connect with their audience. So, I work with you to establish your “brand territory” and develop effective communication solutions. Evaluating your competitive landscape and developing a cohesive marketing strategy to deliver tangible business growth is my core strength. Having sound market knowledge is essential. I research and write the industry sector reports for the Commercial Interiors UK (the new name for the BCFA). Whether you are supplying contract furnishings to the hospitality, marine, healthcare, office or education sectors, members are given free access to this invaluable resource. As an Ambassador and regular features writer for Design Insider I’ve had the pleasure of interviewing many members and industry leaders - see link below.Having spent so many years in the flooring industry, I genuinely enjoy writing my monthly Marketing Insights feature for @thestocklists updating readers on latest trends and industry initiatives.I\'m also proud to be on the NEWK UK Board, a voluntary role focussed on connecting with designers and suppliers working in the hospitality sector to create opportunities for the next generation.

Chartered Institute of Marketing & Hull University

Studied MBA in Strategic Marketing

Aston University & Sandwell Management Centre

Post Graduate Diploma in Marketing