Rita Wells
Tourism Marketing Manager @City of Pompano Beach
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WORK HISTORY
Tourism Marketing Manager @City of Pompano Beach
US
EDUCATION
State University of New York at Fredonia
BFA, Musical Theatre
SKILLS
ABOUT RITA WELLS
As a destination marketing leader, I specialize in connecting people to place, transforming local stories into experiences that inspire travel and build community.My career bridges hospitality, marketing, theatre, and management, all rooted in the art of delivering exceptional experiences. At Visit Lauderdale, I helped elevate the region’s brand through strategic storytelling, media collaborations, and industry partnerships.Today, I lead tourism marketing for Pompano Beach, one of South Florida’s most dynamic coastal destinations. I developed and launched the city’s tourism brand identity and introduced the destination to the digital landscape through a dedicated visitor website, social media channels, and seasonal campaigns. I also design and host immersive experiences and destination previews for media and tour operators, building authentic connections that showcase Pompano Beach’s growth, culture, and coastal charm.I believe tourism is more than promotion; it’s placemaking. Every project I lead aims to celebrate local culture, support our partners, and deliver Florida’s Warmest Welcome to the world.
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