Rishika Saluja
Marketing Manager @Nicdc Logistics Data Services Limited Nldsl
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WORK HISTORY
Marketing Manager @Nicdc Logistics Data Services Limited Nldsl
I am currently working at NICDC Logistics Data Services (NLDS), a strategic joint venture between the Government of India and the Government of Japan. My role focuses on the development and execution of marketing strategies aimed at enhancing the brand presence of NLDS. Specifically, I lead efforts to drive the visibility and impact of two key initiatives—LDB and ULIP—under the PM Gati Shakti framework. These flagship programs are designed to support the government’s vision of improving the Ease of Doing Business in India, and I am proud to contribute to this transformative mission.As part of my responsibilities, to name a few, I have-Developed and executed integrated marketing plans across digital, print, video, and interviews-Managed a Rs. 3.5 Cr annual marketing budget for high-impact campaigns-Led the ULIP Logistics Hackathon 2.0, attracting 4,700+ registrations and 320+ ideas, culminating in 6 winners recognized by Shri Piyush Goyal, HCIM-Oversaw scripting and production of the ULIP Explainer video-Planned and executed 3 successful ULIP Awareness Workshops with Centre, State officials, and startups-Contributed to the creation of the 2024 AGM Report-Represented NLDS at key stakeholder events-Supported the marketing budget planning for FY 25-26-Assisted in drafting the SOP for STQC Audit under ISO 9001.
EDUCATION
Amity University
Master's degree
St. Mark's Senior Secondary School
Commerce
Delhi University
B.Com (H)
SKILLS
ABOUT RISHIKA SALUJA
Marketing & Communication Strategist | Brand & Communication | B2B | Consulting | Campaigns | Thought Leadership | Ex-Deloitte | Ex-ONDC | Ex-JWT | Ex-Ogilvy
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