Rishi Tiwari
Business Analyst @EXL
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WORK HISTORY
Business Analyst @EXL
Gurugram, IN
1.Performed deep-dive analysis of marketing campaigns for UK’s leading Energy & Services provider, delivering recommendations that increased customer engagement.2.Designed and implemented a new process to capture Home Move activity for Services and Solutions customers. Enabled targeted campaigns for newly moved customers and improved retention outcomes.3.Leveraged ML-based propensity scores for customer segmentation, enabling targeted campaigns and a 7% conversion uplift.4.Tracked and analyzed core marketing KPIs including % Conversion, CAC, ROAS, CLTV, Retention, and engagement to optimize campaign performance and improve marketing ROI.
EDUCATION
CHANDIGARH UNIVERSITY
Bachelor of Engineering - BE(H) , Computer Science (H) BIG DATA ANALYTICS
ABOUT RISHI TIWARI
Analytics professional with over 2.9 years of hands-on experience in Marketing Analytics and Healthcare Analyticswithin the utilities domain at EXL for Leading UK-based Energy and Services Provider and Mu Sigma. Specialized in data-driven Marketing Analytics, Customer Segmentation, Customer Retention strategies and Predictive Modeling to enhance Customer Engagement and drive Business Growth. Contributed to a Pharmaceutical analytics project at Mu Sigma for a Fortune 50 Pharmaceutical client, delivering actionable insights through advanced data analytics and buildinginteractive dashboards for effective decision-making and passionate about ”Learning over Knowing”.
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