Rishabh Bhargava
Category Manager - Revenue Growth Management- Bppc Strategy @Hindustan Coca-Cola Beverages
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WORK HISTORY
Category Manager - Revenue Growth Management- Bppc Strategy @Hindustan Coca-Cola Beverages
Bengaluru, IN
Calendarised & Strategised the BPPC for 2026 in the Annual Business Plan, potentially adding volumes of ~50 MM UC (+5.5% over original plan), garnering incremental share, volumes & gross revenue (INR to the Coca-Cola system on back of the right affordable pack price architecture (Zeroes & <=₹ 20 PP) • Orchestrated cluster wise brand, pack, pricing, channel and portfolio strategy using internal and external data, consumer/shopper insights, to create a strong competitive advantage and gain share across markets• Used internal, external insights and data to identify white spaces across categories, channels, and portfolio, launching key SKUs like 250/400ml Zeroes, 740ml CSP, 850ml in Mango, 180ml Cans (GT), 2.5L (MT pack segregation) & Affordable Sparkling range across markets • Worked closely with Finance, Legal, Procurement, SC to assess the technical, finance and SC feasibility and viability as inputs for all BPPC intervention business cases across Core Sparkling, Juices, Energy & NPDs category • Influenced & aligned key stakeholders such as Commercial head, Strategy head, OU leadership, Finance team on the final decision point on BPPC changes, including the zeroes PET portfolio expansion • Worked closely with category team to provide inputs in creating segmented execution plans for successful execution and implementation of the BPPC strategy• Worked with the zones along with the RGM cluster heads to ensure implementation of BPPC strategy to achieve the planned GR, NR & EBIT with the right spread focused by delivering on the right pack & channel volume mix Achievements :Certified Level A INSWA School of RGMGot awarded the runner up for the best project in a 13 week long learning program across the OU & Bottler system among 25+ selected managers
EDUCATION
Bhartiya Vidya Bhavan-Delhi Kendra
undergraduate, Mathematics and Computer Science
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA
Dr Akhilesh Das Gupta Institute of Professional Studies
Bachelor of Technology - BTech, Civil Engineering
SKILLS
ABOUT RISHABH BHARGAVA
Sports Geek at Heart. Commercial Sales & Strategy by job. Problem Solver by Instinct.I currently serve as a Strategy Manager (BPPC-Revenue Growth Management) at Hindustan Coca-Cola Beverages, helping the Coca-Cola system grow sustainably with the right interplay between volumes, share & profitability by delivering the right spread, channel & pack mix. I bring over 4.5 years of experience across Sales, Strategy, and Digital Transformation in the FMCG sector.My journey began as an Area Sales Manager, where I managed key territories in Indore & Warangal across timelines over close to 20 months, gained experience of Coca-Cola’s product portfolio across categories and later transitioned into Sales Operations, scaling Coca-Cola’s in-house e-RTM platform, Coke Buddy, to 300K outlets in just 11 months in Urban & Rural markets. I’m passionate about leveraging technology to drive results in Sales & Distribution, a passion that has defined my career path.An MBA in Marketing & Strategy from NMIMS Mumbai (Top 15 B-School), I was one of the winners of Coca-Cola’s first pan-India case competition (5,800+ teams). I’ve also made it to the National Finals of ITC Interrobang, Semi-Finals of L\'Oréal Brandstorm, and secured 2nd Runner-Up in Britannia’s Britcreate.Prior to my MBA, I worked with an EdTech startup (L2L International) as a Business Development Associate, leading a team of 8 and delivering consistent growth in revenue and market share across Delhi-NCR. I was recognized as STAR Performer in my first year for achieving KPIs and executing BTL strategies.Academically, I hold a B.Tech in Civil Engineering (Top 10 percentile, Indraprastha University) and have consistently earned merit certificates throughout school and college, including a top 100 rank in International Olympiad of Mathematics. At NMIMS, I contributed to social initiatives via CRY and led several student-led activities and sponsorships during undergrad.Outside of work, I express my passion for sports through my blog The Sports Writer, covering major developments and narratives in global sports.I aspire to grow as a purpose-driven business leader—curious, grounded, and committed to creating impact through innovative and people-first strategies.
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