Rinku Verma
Search Engine Optimization Executive @Solvoguru
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WORK HISTORY
Search Engine Optimization Executive @Solvoguru
Hisar, IN
Challenge:The website faced declining visibility in AI-generated search results and limited presence in zero-click SERP features despite ranking for target keywords.Action:Conducted semantic entity mapping to restructure content around topic clusters.Implemented schema markup (FAQ, Article, Organization).Optimized content for AEO by answering high-intent queries in structured formats.Used GA4 and Search Console to identify impression-rich, low-CTR queries.Leveraged AI tools to refine content clarity and improve E-E-A-T signals.Built high-quality contextual backlinks aligned with topical authority.Result:Increased organic impressions by 50%Increased organic clicks by 2xAchieved LLM citations in AI-generated responsesBoosted non-click visibility via zero-click SERP featuresIncreased overall organic traffic by 50% within 2 months
EDUCATION
Guru Jambheshwar University of Science and Technology (GJUST), Hisar
Bachelor of Science - BS, Physics
GOVERNMENT SENIOR SECONDARY SCHOOL MOTH
Matric pass
Guru Jambheshwar University of Science and Technology (GJUST), Hisar
National Service Scheme(NSS), communication, team work, work management etc.
GOVERNMENT SENIOR SECONDARY SCHOOL NARNAUND
INTERMEDIATE, Non-Medical
ABOUT RINKU VERMA
I help brands improve organic visibility in AI-driven search using Generative Experience Optimization (GEO), Answer Engine Optimization (AEO), and data-backed SEO strategies.With 1 year of experience across Shopify, SaaS, Health, Education, and E-commerce websites, I work on building search systems that perform in both traditional SERPs and AI-generated answer environments.At Solvoguru, I manage on-page, off-page, and technical SEO strategies supported by tools like Google Search Console, GA4, SEMrush, Ahrefs, Moz, and Screaming Frog. My work focuses on:Semantic SEO using entity-based optimizationStructured data & schema implementationZero-Click Strategy to win featured snippetsAI Search Visibility improvementsContent optimization aligned with E-E-A-T principlesI also have working knowledge of:PPC Campaign Management (Google Ads & Meta Ads)Keyword intent mapping for paid and organic alignmentBasic HTML/CSS for on-page implementation and technical fixesUnderstanding HTML structure allows me to optimize title tags, meta descriptions, header hierarchy, schema markup, and page structure directly — reducing dependency and improving execution speed.I integrate AI tools such as ChatGPT, Claude, Gemini, and Google AI Studio to improve content structuring, topic clustering, and SEO research workflows while maintaining human editorial control.Core Competencies (2026 Ready)Generative Experience Optimization (GEO)Answer Engine Optimization (AEO)Semantic SEO & Entity MappingAI Search VisibilityLLM Citation OptimizationZero-Click SERP StrategyTechnical SEO & Schema MarkupGA4 & Search Console AnalyticsPPC (Google Ads & Meta Ads)Basic HTML/CSS for SEO ImplementationI am actively seeking SEO Executive opportunities where I can contribute to organic growth, AI-search optimization, and integrated SEO + PPC performance strategies.
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