Rima Katorji

VP, Marketing Strategy @Mayk

CA

Lead integrated multi-channel marketing strategies and execution for B2B and B2C clients, including ones in the financial services and wealth management sectors.• Develop go-to-market plans, campaign roadmaps, and annual calendars across digital, social, email, podcasts, PR, and experiential channels.• Manage full campaign lifecycle including media planning, budgeting, performance analysis, and optimization to maximize ROI.• Lead enterprise brand transformation initiatives, including post-M&A brand integration and strategic positioning, ensuring seamless transition across client, advisor, and employee touchpoints.• Create and implement sector-specific marketing campaigns (digital and print) aligned with business objectives, client segmentation, and market trends.• Design and lead internal talent engagement programs, including development of branded employer value propositions, communication materials, and launch strategies.• Direct the development of websites and landing pages, ensuring alignment with brand, UX best practices, SEO, and AODA compliance.• Build and execute social media strategies and content calendars to drive brand visibility and campaign amplification.• Develop email marketing programs to nurture relationships and improve conversion.• Collaborated cross-functionally with client stakeholders and internal teams to align marketing initiatives with business objectives and drive results.

Canisius College

Masters

Wilfrid Laurier University

BA