Riddhi Laddha
Marketing Strategist @Sense Strategy & Design
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WORK HISTORY
Marketing Strategist @Sense Strategy & Design
Mumbai, IN
My job starts long before a campaign looks good.It starts with listening to the client, the product, and the story they’re trying to tell.At Sense Strategy & Design, I work with jewellery and luxury brands to shape how they show up in the world. Most of my time goes into finding clarity what a brand truly stands for, what a collection wants to say, and how that thought turns into a campaign people actually remember.What I actually do:Speak with brand owners daily to understand their collections, ideas, and the intent behind every launch.Break down products and concepts until a clear campaign narrative emerges.Build the strategic thinking behind every creative.Translate ideas into clear direction so designers and video editors know exactly what to create and why.Create decks that don’t just explain ideas, but sell them.Study the jewellery and luxury space trends, competitors, and consumer behaviour and apply it where it matters.Review what goes live, see what works, and refine the thinking for what comes next.Simply put:Making strategy that helps brands breathe.
EDUCATION
Mumbai Educational Trust, MET League of Colleges
Master's degree, Business Administration and Management, General
Mohanlal Sukhadia University
Bachelor's degree, Business/Commerce, General
ABOUT RIDDHI LADDHA
I’m a marketing strategist who learned branding where it actually happens, on shop floors, in client calls, and inside conversations where clarity matters more than clever ideas.My journey cuts across FMCG, B2B, research, and now luxury. I’ve worked on on-ground visibility for Amul, driven measurable sales impact at Dabur, built partnership-led growth at Advantage Club, and currently shape brand narratives for jewellery and luxury brands at Sense Strategy & Design.Across roles, one thing stayed constant: brands don’t win by being louder. They win by being clearer.A turning point for me was the Jagriti Yatra, a 15-day entrepreneurial journey across India with 500 young change-makers. Solving live business problems and learning directly from founders reshaped how I think about strategy: practical, people-first, and rooted in real constraints.Today, I sit at the intersection of strategy and storytelling. I break down products, intent, and context to build campaigns that have a reason to exist, not just a reason to look good. One honest LinkedIn story crossing 21K+ organic impressions reinforced what I already believed: when authenticity leads, attention follows.I’m drawn to roles and teams that think deeply, move fast, and care about the perspective behind every campaign.
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