Ricky R.
Lead Shopify & E-commerce Developer @The Apparel Group, Ltd
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WORK HISTORY
Lead Shopify & E-commerce Developer @The Apparel Group, Ltd
Redesigned 1 Shopify DTC brand’s online storefront completely to increase conversion rate opportunities Assisted in migrating a DTC brand from big commerce to Shopify PlusImplemented design and funnels to increase the average order value by 20% and upsell transactions to 2 percent dailyDeveloped and implemented strategies to increase desktop conversion rate over 9% and mobile over 5%Created & Maintain Custom Klaivyo Flows for email marketing & site merchandisingManaged Shopify Plus B2B online experience and sales channelManaged & troubleshoot Integrations for marketing ad platforms such as Google, Criteo, Meta & RakutenUtilized tools such as Microsoft Clarity & Google Analytics to analyze consumer behavior and increase conversionCreate & Implement Shopify flows for advanced data segmentation that can be used in Marketing effortsFully Customize notification & confirmation emails in Shopify Plus via HTMLLeverage Shopify metafield data to extend product page and site capabilities for advanced filtering and product categorization
EDUCATION
Houston City College
Associate of Science - AS, Computer Software Engineering
Texas Southern University
Bachelor of Technology - BTech
Arizona State University
Bachelor of Engineering - BE, Computer Software Engineering
ABOUT RICKY R.
Experienced e-commerce software developer with over 10 years of expertise in enterprise integrations, programming languages, and development tools. Skilled in debugging, resolving development issues, and integrating applications for high-traffic e-commerce platforms. Proficient in creating strategies to drive traffic, increase conversion rates, and enhance online user experience. Adept at leading cross-functional teams and committed to staying up-to-date with industry trends.
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