Rick Shea

Marketing & Business Development Consultant @Optiv8 Consulting

CA

I help marketers to target, engage and acquire new customers. Working with a select group marketing services partners, I configure solutions to deliver against the buyers’ marketing objectives. The two primary solutions are:• A virtually risk free pay-for-performance, digital lead generation offering that delivers purely incremental leads on top of a company’s existing lead generation, at a fixed cost per lead.• A highly targeted post card offering, with targeting variables for every postal code in Canada. I work only with a select few marketing services providers, so that my focus can be relatively narrow, my expertise sufficiently high and so that I can develop synergies between the offerings of, and my efforts on behalf of, those service providers. I am driven to work in the best interests of both the buyers and sellers of the marketing solutions I represent. My focus is on generating great business outcomes for both and an enduring, mutually beneficial relationship.

McGill University - Desautels Faculty of Management

Bachelor of Commerce (B.Com.)