Rickie Taylor-Steer

WORK HISTORY

EDUCATION

ABOUT RICKIE TAYLOR-STEER

I’m a Marketing Executive with over six years’ experience delivering creative, performance-driven marketing across digital channels. With a background in graphic design and a strong focus on content, web and data-led campaigns, I specialise in turning brand storytelling into measurable growth.My experience is rooted in hospitality, tourism and experience-led sectors, where atmosphere, community and brand perception are just as important as conversion. I currently work at MiHi Digital, a specialist agency supporting holiday accommodation, restaurants, venues and destination brands across the UK. Since joining in 2022, I’ve progressed from Marketing Coordinator to Senior Marketing Executive, taking on increasing ownership of digital strategy, campaign delivery and performance optimisation.I plan and deliver multi-channel campaigns across social media, email, web, print and paid media, ensuring activity is aligned, on-brand and commercially focused. Alongside content and campaign work, I manage, build and optimise WordPress websites using Elementor, improving SEO visibility, user journeys and conversion performance. My role regularly involves analysing GA4, HubSpot and Meta platform data to refine targeting, test creative approaches and improve return on investment, balancing creative thinking with measurable results.I work closely with clients, designers and developers to ensure cohesive storytelling across every touchpoint, from social content and email campaigns through to on-site messaging and website experience. I particularly enjoy working with brands connected to physical spaces, hospitality environments and visitor experiences, where marketing plays a central role in shaping how people feel about a place, not just how they find it.