Richelle Nielsen
Director, B2b Marketing @Crossover Health
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WORK HISTORY
Director, B2b Marketing @Crossover Health
EDUCATION
Colorado State University
Bachelor of Arts, Journalism and Technical Communications
SKILLS
ABOUT RICHELLE NIELSEN
Award-winning, diverse healthcare marketing veteran, using deep industry knowledge to connect the dots in the healthcare system—from payers to providers to vendor partners. B2B and B2C customer journey and engagement pro. On-the-ground sales ops and enablement leader. Confidently guides strategic, large-scale projects and teams. Sets (and sticks) to budgets, manages priorities and people, achieves business goals, and exceeds expectations. Passionate advocate for patient engagement. Steadfast believer that driving patients to the right care at the right time is key to making healthcare work better. SKILLS INCLUDE: Client engagement strategy | Customer marketing & engagement | Integrated marketing | Advertising management | Brand strategy | Audience segmentation | Copy writing and editing | Content marketing | Digital and social media planning and activation | Event and sponsorship planning and activation | Public relations | Agency management | Change management | Program management
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