Richard McCann
Ecommerce & Category Marketing Director, Facial & Household @Nice-Pak Products, LLC
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WORK HISTORY
Ecommerce & Category Marketing Director, Facial & Household @Nice-Pak Products, LLC
Orangeburg, NY, US
Developed e-Commerce strategy for Nice-Pak brands for own channels, Amazon and Walmart.com Developed portfolio of eCommerce optimized items and associated A+ content to drive conversionManaged performance marketing in ad platforms including Perpetua, Teikametrics, Criteo and CitrusGrew NP Brand sales on Amazon from <$1M to over $15M in 4 yearsLed turnaround of $25M private label beauty care business by cutting COGS, reducing operational complexity and launching margin-accretive innovations.
EDUCATION
Thunderbird School of Global Management
MBA, International Business
Rutgers University–Newark
MA, History
Rutgers Business School
MINI MBA, Digital Marketing
Colby College
BA, Philosophy
SKILLS
ABOUT RICHARD MCCANN
Marketing leader with proven ability to deliver top- and bottom-line business results. Demonstrated skill leveraging customer and consumer insights to create integrated marketing programs to build brand equity and drive sales and share. Proven managerial competencies: Drive for Results; Action-Orientation; Customer-Focus and Organizational Agility. Global experience living, working and studying in Latin America, Europe and Asia.
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