Richard Bernstein
Vice President of Marketing @Ghostbed
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WORK HISTORY
Vice President of Marketing @Ghostbed
Leading an awesome team of 10+ marketers - 3x YoY growth- Manage 7-Figure+ Monthly Marketing Budget - Lead Omnichannel (Costco, Sams, Lowes, HD, etc.) Ad Budget- Work with Creative/Content/Video to create/enhance our brand story & ongoing assets
EDUCATION
Arizona State University
Bachelor of Applied Science (B.A.Sc.)
SKILLS
ABOUT RICHARD BERNSTEIN
20-Year marketing leader who specializes in Digital Marketing & eCommerce- Runs the Omnichannel marketing for Ghostbed.com and maintains a profitable ROAS while growing the market-share- Lead speaker & published webinar for “Building a world class marketing team - 2022” - Worked with & led enterprise level clients (fortune 200/500 Companies) as a strategic SEO consultant to help create & execute SEO strategies- Lead SEO strategy and/or worked with enterprise level clients at the agency level for - Coca-Cola, Samsung US, Motor Trend, Roto Rooter, Anthem Insurance, Shutter-fly/Tiny Prints, TDBank, Capital One, T-Mobile and more- Led an international SEO workshop that provided best-practices (SEO, Copy-writing, etc.), SEO reporting & platform recommendations- Worked with & successfuly migrated complex websites, while tracking/reporting performance to key level executives- Proven track record for executing both BtoB & BtoC marketing plans- Advanced knowledge and execution of SEO and SEM strategies- Created & executed strategic internet marketing plans that involve partnerships, search engine optimization (SEO), search engine marketing (SEM/PPC) and social media marketing- Managed a portfolio of e-commerce websites responsible for over $25 million in revenue and over orders yearly- Experienced at managing both an in-house and outsourced internet marketing team- Search Metrics certified, Bright Edge Certified - Top keyword rankings in both BtoB and BtoC markets, including some of the most competitive industries in the world *Proven Track Record with Client & Industry Professional Recommendations
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