Richard Wilson

Creative Director @Nowadays - Viral Marketing Experts

San Diego, CA, US

I lead the creative vision at Nowadays—a social-first agency known for turning moments into movements.What does that actually mean?It means I don’t just make content—I make culture. I build campaigns that stop thumbs, start conversations, and actually drive results. From idea to execution, I oversee the creative that lives across TikTok, Instagram, YouTube, and beyond.What I do: • Direct creative for viral influencer campaigns, social series, and branded content • Lead a team of creators, strategists, editors, and meme-lords • Concept and produce content that’s earned billions of views (not exaggerating) • Translate brand objectives into content that feels native to each platform • Help brands stop interrupting what people love and start being what people loveWins I’m proud of: • Helped launch a new vertical at Nowadays focused on influencer-led brand campaigns • Designed and executed UA and Organic campaigns for Fortune 500 brands, gaming giants, and viral DTC startups. • Built playbooks and frameworks that now guide how our team thinks about modern storytellingLet’s be honest—most brand content still feels like an ad.I’m here to make sure it doesn’t.

Gunn High School

High School

National University

Bachelors Degree