Richard Eccleston
Digital Marketing Specialist @Hampshire Trust Bank
Signup · Get unlimited contacts
WORK HISTORY
Digital Marketing Specialist @Hampshire Trust Bank
London, GB
Delighted to have joined the marketing team at HTB on a 6 month contract to help implement and supercharge digital growth.Early results include- Delivery of a fully formed digital marketing audit - identifying short and long-term opportunities for customer growth and brand visibility- A 3x uplift in monthly digital sales completions (from paid digital channels) through optimisation, channel expansion, product additions, budget revisions and close work with our chosen agency- Increased visibility of HTB across the web, with a fully published Wikipedia page and an updated Google My Business channel driving additional clickthroughs and brand awareness- Leading a medium-term website optimisation project, working with our chosen agency to enhance customer journeys and improve conversion rates across the HTB savings site. I’m enjoying this role as it has enabled me to think strategically and make a positive, long-lasting impact.
EDUCATION
University of Wolverhampton
Bachelor of Arts (B.A.), Communication and Media Studies
SKILLS
ABOUT RICHARD ECCLESTON
I am an award-winning senior marketer with expertise in leading teams to deliver income growth and brand awareness across social media, digital marketing, email, offline and integrated marketing channels. Most recently, I led a brilliant team of 12 highly skilled marketers in the delivery of Wesleyan’s multi-million pound income targets - creating and executing all end-to-end campaigns, covering financial advice, investments, mortgages, protection and general insurance.Achievements include a 25x uplift in digital and social media sales - with record breaking results from 2020 through to 2025 generating in excess of £8m per annum, and the transformation of digital, social and integrated marketing across the Wesleyan business. I have also received many awards (both individually and when leading teams) from recognised bodies including the CIPR, Investment Week and the Financial Services Forum - but more importantly have built and nurtured dedicated, profitable and hard-working teams, in which people can flourish while remaining true to themselves. I am an honest, values-driven leader that aims to bring people on-board to achieve (and exceed) targets, while showcasing the inclusive and exemplary behaviour that I expect from others. I’m always happy to talk and share experiences, so please feel free to reach out via LinkedIn messages. One day I\'ll fly.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.