Richard Clothier
Senior Product Marketing Manager @Red Helix
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WORK HISTORY
Senior Product Marketing Manager @Red Helix
Aylesbury, GB
Responsibility for: • Customer content creation: Security, Network Visibility, Test & Measurement, Energy Efficiencies• Product launches & content creation: Sales playbooks, event organisation, case studies, lead gen• Tech workshops for Government Intelligence Agencies, Network Operators & Defence Contractors • Managing our PR company and growing our media coverage• End-to-end event managementI also follow up to leads, secure meetings, pull in vendor support, and when necessary; host the client meeting.Recent achievements:• Winning the Keysight 2024 EMEA Marketing Partner of the Year award• Managing our re-brand from Phoenix Datacom to Red Helix (VAR to MSSP)• A large contribution to G-Cloud 14 submission• Writing & presenting technology webinars• Aligning our portfolio with the Telecommunications Security Act (TSA) • Large increase in MDF projects with vendors• Regular generation of qualified sales pipelineManaged Security propositions:• Security Awareness Training using KnowBe4 • Spoofing Protection using Red Sift• Zero Trust Network Access using Appgate ZTNA• SIEM using Sumo LogicContent creation & case studies:CityFibre test are Internet Connection What is a Network Operator VisibilityResilience: monitoring:
EDUCATION
University of Bedfordshire
Bachelor’s Degree, Graphic design
Bilston Community College
B-TEC National Diploma, Graphic Design
SKILLS
ABOUT RICHARD CLOTHIER
I\'m a marketing professional with field and product marketing experience in test & measurement, network monitoring, network visibility, security testing, and energy efficiency, across direct and indirect sales channels.I understand a company’s priority is the generation of opportunity, and therefore align my focus on delivering opportunity to the business and where necessary; qualify before handing over to sales.This demands a deep understanding of everything we do in context to the needs of the companies and personas for whom we serve, as well the tenacity and listening skills required for building rapport and instilling confidence with our customers.My role is varied, covering:• Content creation (customer facing propositions, campaigns, and sales playbooks)• Hosting webinars on topics like Test Automation, Lawful Interception, & Network Monitoring• Organising technology events: proposition, content, delegate acquisition and follow up • Lead generation via private events, tradeshows, digital content, and Linkedin outreach• Lead follow up, development, and qualified opportunity handover to sales colleagues• Management of our PR program and PR agencyThe SQLs I generate consistently add high value opportunities to the company pipeline.Red Helix is a market leader in network performance, test automation, energy efficiency, and cyber security.
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