Richard Bunn

Director @The White Hot Group

Hertfordshire, GB

The White Hot Group operates within the automotive marketplace in the UK. We have a number of distinct divisions which trade independently.White Hot Vans is a direct sales operation specialising in supplying commercial vehicles and finance to SME businesses coupled with providing advice on vehicle acquisition. The average fleet size of our customers is less than ten vehicles although we do have a few exceptions where the fleets are in excess of 100 vehicles. The WHV division holds a large amount of SME customer data for the UK which is continually updated and increased and which provides a high conversion ‘micro-market’ for our business partners. We work with partner businesses that supply additional products for commercial vehicle buyers, such as racking and signwriting, and utilise their customer data to increase both the sale of commercial vehicles and accessories.White Hot Advisory provides expertise relating to automotive matters within the UK. There is no typical client but they have been as diverse as an OEM looking to control and manage their discount structure, a corporate finance house within the square mile who required specific advice on pitching for appointment on the ‘sell’ side of a fleet business to trade buyers, and a commercial vehicle accessories manufacturer seeking to increase direct customer sales rather than wholesale. We operate discreetly and confidentially. We can, and have, provided investigatory reporting to uncover abuse of manufacturer terms by unauthorised sellers as well offering guidance as to how a vehicle manufacturer may best access incremental volume without harming their brand. We can directly generate and manage controlled incremental growth for a vehicle manufacturer, if required, through our network of business partners

Royal Holloway, University of London

BA(Hons) 2(i)