Richard Wen Pearce Mres.

WORK HISTORY

EDUCATION

ABOUT RICHARD WEN PEARCE MRES.

A dynamic automotive marketing leader with over two decades of experience driving transformative growth through bold, data-driven strategies. Known for architecting high-impact omnichannel go-to-market campaigns that elevate brand visibility, accelerate customer acquisition, and strengthen loyalty. As a trusted relationship builder and strategic communicator, I excel at uniting cross-functional teams and forging meaningful partnerships with both internal stakeholders and external vendors to deliver measurable business outcomes. Equipped with a Master’s degree in Marketing (MSc.) and a Master’s degree in Social Research (MRes.), I combine a rare blend of analytical rigour and marketing acumen, uniquely positioning me to merge data-driven strategies with comprehensive insights into consumer behaviour. This dual expertise enables me to uncover and leverage empirical consumer insights to inform high-impact decision-making. I excel at deciphering complex consumer trends, designing precision-driven campaigns, and fostering lasting customer engagement to deliver personalized customer experiences, enhance lead generation, and optimize campaign performance and efficiencies. Committed to continuous professional and academic growth, I have earned over 70 marketing accreditations, reflecting an unwavering commitment to remaining at the forefront of industry trends and innovation. My expertise has contributed valuable thought leadership and consumer insights to a wide array of automotive research studies, partnering with organizations such as General Motors Canada, Cox Automotive, AutoScout24, Trader Corporation, Autosync, Collective IQ Group, OC & C Strategy Consultants, Quinlan Partners, LocaliQ (USA Today Network), and Taconic Research. Since 2019, I have proudly served as a Dealer Digital Advisory Council Member for General Motors Canada, providing strategic insights to drive digital transformation across the automotive sector. Previously, I led the Vancouver Chapter of the Digital Analytics Association, fostering a community of analytics professionals and advancing data-driven excellence. As a sought-after Panel Judge for the American Marketing Association and Canadian Marketing Association Annual Awards, I have evaluated and celebrated some of the industry’s most impactful campaigns. Additionally, my contributions as a Partners Panel Member for AutoTrader, Inc, and CarGurus have further solidified my role as a trusted advisor and thought leader in automotive marketing.