Richard Primus
Senior Vice President, Chief Information Officer @PENN Entertainment, Inc
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WORK HISTORY
Senior Vice President, Chief Information Officer @PENN Entertainment, Inc
Reading, PA, US
Organizational Transformation – Grow, develop and inspire 190+ employees – Implemented technology strategic plan, portfolio and IT business governance frameworks to accelerate enterprise vision, strategies and goals – Developed architectural framework resulting in improved scalability and customer satisfaction, reduced delivery cycle times and reduced support and upgrade complexity• Digital Reinvention – Leading an effort to improve existing and deliver new competitively advantaged digital capabilities – Delivering a program that will provide a revitalized web presence across our brand portfolio, deliver new mobile capabilities to enable real time customer marketing as well as enhanced yield/revenue management – Rearchitected legacy player loyalty program to support rapid onboarding of new third parties and resulting in dramatic data transfer and system performance improvements• Customer Insights and Relationship Management – Drive profitable customer behavior by engaging customers through cross-channel campaign management – Optimize marketing investment based on advanced customer revenue and expense insights – Engage customers across all social touch points. Quantify social influence as well as collect information about social trends. Improve customer service through real time interactions.
EDUCATION
University of Maryland - Robert H. Smith School of Business
MBA, Information Technology
Miami University
B.S., Economics
SKILLS
ABOUT RICHARD PRIMUS
Experienced technology executive with a demonstrated history of working in the Hospitality, Consumer Package Goods (CPG) and Management Consulting industries. Skilled in Strategic Planning, Organizational Transformation, Service Delivery and Leadership. Passionate about enabling teams to unlock their performance potential. Focused on delivering strategically aligned initiatives while maintaining operational excellence and performance transparency.
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