Richard Picard

Director of Advertising and Communications @Cache Creek Casino Resort

Brooks, CA, US

Responsible for developing all effective messaging and communication strategies internally and externally.• Responsible for the management and RFP for relevant agencies.• Creates or oversees the creation of promotional and informative materials that the company will send to the public, as well as internal company communications.• Works with all forms of media, including press releases and digital campaigns, print materials, social media, audio, video, and more.• Works to ensure that all amenities are properly marketed across all advertising and direct mail streams to maximize revenue.• Helps to establish data requirements for special events, concerts, and other on-property events to ensure maximum revenue.• Establishes and drives a multi-channel communications strategy, including all channels from digital marketing to direct mail.• Leads a team of communication, marketing, and design professionals.• Prepares and manages all communications material.• Directs the creation of digital, video, audio, and print content.• Develops brand voice and maintains brand integrity across all platforms.• Responds to crises or challenging situations quickly and professionally.• Prepares leadership for and attends speaking engagements and hosted special events.• Ensures all company materials have consistent and positive messaging and branding.• Conducts quality control on all communications.• Manages and hires various agencies for advertising, media buying, digital, and public relations.• Conducts regular media outreach to ensure media interest in the property.• Manages media relations and develops contacts with media members, influencers, and community leaders at large.• Tracks engagement across platforms and makes data-driven decisions.• Manages presence at industry events, trade shows, and conferences.• Creates budgets for communications and entire advertising teams and ensures compliance.• Responsible for the development of departmental team members.

Kaplan University

Bachelor of Business Administration (B.B.A.), Business, Management, Marketing, and Related Support Services

University of Louisiana Monroe

Master of Business Administration (MBA), Business, Management, Marketing, and Related Support Services

LSU Shreveport

Master of Business Administration - MBA , Casino and Hospitality Management

Louisiana State University

Political Science and Government

Sandra Day O’Connor College of Law at Arizona State University

Master's of Legal Studies, Indian Gaming & Tribal Self-Determination