Richard New
General Manager @Shell
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WORK HISTORY
General Manager @Shell
Manchester, GB
EDUCATION
BPP
CIMA Business Certificate, Management Accountancy
Warwick Business School
Master of Business Administration (MBA), Management
Durham University
2:1, Politics
SKILLS
ABOUT RICHARD NEW
This is my private profile, all opinions expressed are my own”I am an MBA qualified Global Strategic Marketing Leader and Business Development Specialist delivering customer-focused business growth strategies, and offering a deep knowledge of international commercial B2B/B2C sales & account management to strengthen profitability. My career with Shell has taken me across marketing, brand licensing, CRM and business development roles on a global stage, leveraging experience of the convenience & fuel retailing sectors to open new markets both directly and indirectly. Across my roles in Shell I have a strong track record building and maintaining collaborative key stakeholder relationships, up to board level, to clearly communicate and win buy-in to business growth strategies.My areas of expertise include:Global Brand MarketingSenior Marketing LeadershipCorporate Marketing StrategyRetailing StrategyAccount ManagementGlobal CRM MarketingNew Market Entry (NME) StrategyLean Project LeadershipTeam Leadership (up to 6 Direct Reports)B2B Sales StrategyBrand Licensing / FranchisingStakeholder ManagementFull P&L Responsibility (up to $75M)Lead Generation
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