Richard Fox

Digital Platform Manager @LexisNexis Risk Solutions

London, GB

Configure, implement, and manage digital platforms to support the customer journey on a global scale.• Provide technical expertise in a range of backend and frontend technologies to support customer-facing solutions.• Ensure relevant stakeholders at all levels of the business are aware of developments and where concerns exist, suitable mitigations are proposed and communicated.• Create and manage the lifecycle and strategy for onsite test/segmentation, and collaborate to support a test and learn culture.• Drive the implementation, management and governance for onsite platforms: Adobe Target, and PathFactory/content journeys promoting the adoption and utilisation to enable the achievement of the strategy, goals and objectives of the organisation.• Manage project-based resources such as business analysts, developers, testers and outsource production to ensure successful project delivery. • Represent the onsite testing and segmentation solutions to key business stakeholders, forming partnerships internally and externally as appropriate to stay abreast of market and competitive forces.• Work with internal customer communities, facilitating customer feedback forums in order to ensure the solution enhancements are closely aligned with business needs and strategies.• Work with suppliers and manage the supplier relationships to understand and influence their own product roadmaps.• Successful in maximising conversion, brand image, and brand awareness through effective marketing and communications campaigns.SELECTED ACHIEVEMENTS:• Key member of Marketing Transformation team who worked to ensure all data capture points in RBI were compliant for GDPR.• Recognised as being the centre of expertise for PathFactory and Adobe Target, ensuring they are now core to the marketing technology stack, and are widely adopted technologies and approaches.• Supported the successful migration of the Proagrica Netherlands Business Unit from IBM Campaign Manager onto Eloqua.