Richard Parfitt Cmktr
Marketing Director @Iventiv
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WORK HISTORY
Marketing Director @Iventiv
Kenilworth, GB
Driving iVentiv\'s marketing strategy with responsibility for working across the business to ensure our events, communication strategy, and brand are aligned with the needs and challenges of our audience.iVentiv runs events for senior executives, primarily in Learning & Development, Talent Management, and Executive Development. As well as managing a three-person marketing team, I work with senior stakeholders internally and externally to ensure that we promote and deliver our events to the highest possible standard.Key responsibilities include- Directing the company\'s marketing strategy, including segmentation, omnichannel campaigns, and managing external suppliers- Leading on data strategy, translating complex data from multiple sources into actionable insights and attention-grabbing content marketing- Change management, with oversight of significant projects including website and CRM changes, as well as developing new products and markets- Market research, including monitoring key competitors and making business strategy recommendations to ensure we stay at the cutting edge of L&D events- Facilitation of iVentiv events in person and online as Event Host, bringing together senior leaders for impactful conversations and working with expert Chairs including Charles Jennings, Kelly Palmer, Nick van Dan, Kimo Kippen, and Jay Moore
EDUCATION
Henley College
A Levels, History (A) Government and Politics (A) English Language and Literature (A) and Maths (A)
Oxford College of Marketing
Diploma in Professional Marketing, Marketing
University of Southampton
Bachelor of Arts (B.A.), History
University of Oxford
Master's degree, Modern British and European History
University of Oxford
Doctor of Philosophy (PhD), History
ABOUT RICHARD PARFITT CMKTR
I\'m a born nerd who loves to research, number-crunch, create content, and write. I love learning and working as part of a close-knit team. As Marketing Director for iVentiv, I get to do all this and more with an incredible group and an unmatched community of Learning and Talent experts.I work with Chief Learning Officers, Heads of Leadership and Talent, and global providers of Learning and Talent services. My team and I conduct detailed research into the iVentiv audience of senior L&D executives, creating content that speaks to their experiences and supports their work.As the head of the marketing team, I manage iVentiv’s data, content, and social media strategies. I also host events for C-suite Learning pros, facilitating conversations that generate new ideas and relationships for leaders in global corporations.Through that work, I get to listen in on cutting-edge approaches to corporate L&D, Talent and Executive Development. From CLOs driving AI adoption to executive coaches shaping the future of leadership, I get a unique and exciting perspective on the business landscape.Some things to know about me- I have a PhD from the University of Oxford- I’m a published author, with a book and eight published articles - I\'m the lead researcher and author for the annual iVentiv Pulse Report- I have Chartered Marketer status and a Level 6 CIM Diploma in Professional Marketing- My specialisms include L&D, Higher Ed, LinkedIn marketing, and copywriting- I love to read, anything from George Orwell to Jane Austen, fantasy, biography, poetry, sci-fi- Talk to me about football, cricket, F1 or the West Wing. I\'ll fill your whole afternoonIn the last five years, I’ve increased iVentiv\'s social media following by 700%, our engagement by 1500%, and conversions from marketing activity more than tenfold. I’ve also been able to develop close and productive relationships with some of the leading minds in corporate L&D and Talent. What I love doing most of all is understanding the challenges that our audience is grappling with, and helping them learn from one another to take those challenges on. In my work, I take pride in anything where I can make someone else’s life better or easier, in big ways or small.Whether you want to talk about L&D, marketing, writing, or events, I’d love to hear from you. Follow, connect, or message. Let’s chat.
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